Privacy Policy

1. Introduction

Welcome to Guide Aether ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website guide-aether.com (the "Service"). This policy is designed to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number when you contact us or subscribe to our newsletter
• Communication Data: Messages you send to us through contact forms or email
• Marketing Preferences: Your preferences for receiving marketing communications

2.2 Technical Information

We automatically collect certain technical information, including:

• IP address and geographic location
• Browser type and version
• Operating system
• Pages visited and time spent on our website
• Referring website addresses
• Device information

3. How We Use Your Information

We use your information for the following purposes:

• Service Provision: To provide and maintain our Arduino information services
• Communication: To respond to your inquiries and provide customer support
• Newsletter: To send you our newsletter and updates (with your consent)
• Website Improvement: To analyze usage patterns and improve our website
• Legal Compliance: To comply with legal obligations and protect our rights
• Marketing: To send you promotional materials (with your explicit consent)

4. Legal Basis for Processing

Under UK GDPR, we process your personal data based on:

• Consent: For newsletter subscriptions and marketing communications
• Legitimate Interest: For website analytics and service improvement
• Contractual Necessity: To provide requested services
• Legal Obligation: To comply with applicable laws

5. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share information in the following circumstances:

• Service Providers: With trusted third-party service providers who assist in operating our website
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Consent: With your explicit consent for specific purposes

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience. Our cookie policy includes:

• Essential Cookies: Necessary for website functionality
• Analytics Cookies: To understand how visitors use our website
• Marketing Cookies: To deliver relevant advertisements (with consent)

You can manage your cookie preferences through our cookie banner or browser settings. For detailed information, please see our Cookie Policy.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• SSL encryption for data transmission
• Secure servers and access controls
• Regular security assessments and updates
• Staff training on data protection
• Incident response procedures

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy:

• Contact Inquiries: 3 years from last contact
• Newsletter Subscriptions: Until you unsubscribe
• Analytics Data: 26 months from collection
• Legal Requirements: As required by applicable laws

9. Your Rights

Under UK GDPR, you have the following rights:

• Access: Request information about your personal data we hold
• Rectification: Request correction of inaccurate personal data
• Erasure: Request deletion of your personal data
• Restriction: Request limitation of processing
• Portability: Request transfer of your data
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent for processing

To exercise these rights, please contact us at [email protected].

10. International Transfers

We primarily process data within the UK. If we transfer data internationally, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by the UK government
• Standard contractual clauses
• Binding corporate rules

11. Children's Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by:

• Posting the updated policy on our website
• Updating the "last updated" date
• Sending email notifications for material changes

13. Contact Information

If you have questions about this Privacy Policy or our data practices, please contact us:

14. Supervisory Authority

If you have concerns about our data processing practices, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):