Cookie Policy

1. What Are Cookies

Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

This Cookie Policy explains what cookies are, how we use cookies on our website guide-aether.com, how third parties we may partner with use cookies, and your choices regarding cookies.

2. How We Use Cookies

Guide Aether uses cookies for several purposes:

• Essential Functionality: To ensure our website functions properly
• Performance Analysis: To understand how visitors interact with our website
• User Preferences: To remember your cookie preferences and settings
• Content Personalization: To provide relevant content and improve user experience
• Security: To protect against fraudulent activity and enhance security

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services.

Cookie Name	Purpose	Duration
cookie_consent	Stores your cookie preferences	1 year
session_id	Maintains your session state	Session

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.

Cookie Name	Purpose	Duration
_ga	Google Analytics - distinguishes users	2 years
_ga_*	Google Analytics - session data	2 years
page_views	Tracks page view statistics	30 days

3.3 Marketing Cookies

These cookies track visitors across websites to display relevant advertisements and measure campaign effectiveness.

Cookie Name	Purpose	Duration
marketing_prefs	Stores marketing preferences	1 year
ad_tracking	Tracks advertisement interactions	90 days

4. Third-Party Cookies

We may also use third-party services that set cookies on our website:

4.1 Google Analytics

We use Google Analytics to analyze website usage. Google Analytics uses cookies to help analyze how users use the site. You can opt out of Google Analytics by visiting: Google Analytics Opt-out

4.2 Social Media Cookies

Our website includes social media features from platforms like Facebook, Twitter, LinkedIn, and YouTube. These features may set cookies to enable proper functionality.

5. Managing Your Cookie Preferences

You have several options for managing cookies:

5.1 Cookie Banner

When you first visit our website, you'll see a cookie banner allowing you to:

• Accept all cookies
• Accept only necessary cookies
• Customize your cookie preferences

5.2 Browser Settings

You can also control cookies through your browser settings:

• Chrome: Settings > Privacy and Security > Cookies
• Firefox: Options > Privacy & Security > Cookies
• Safari: Preferences > Privacy > Cookies
• Edge: Settings > Privacy and Services > Cookies

5.3 Updating Preferences

You can change your cookie preferences at any time by clicking the cookie preferences link in our website footer or contacting us directly.

6. Impact of Disabling Cookies

If you choose to disable cookies, some features of our website may not function properly:

• Your preferences may not be saved
• Some interactive features may not work
• We cannot provide personalized content
• Analytics data will not be collected

Essential cookies cannot be disabled as they are necessary for the website to function.

7. Cookie Consent and Legal Basis

Under UK data protection law and EU ePrivacy Directive, we need your consent for non-essential cookies. Our legal basis for processing cookies is:

• Essential Cookies: Legitimate interest (necessary for website functionality)
• Analytics Cookies: Your explicit consent
• Marketing Cookies: Your explicit consent

8. Data Retention

Cookies are retained for different periods based on their purpose:

• Session Cookies: Deleted when you close your browser
• Persistent Cookies: Remain until expiry date or manual deletion
• Analytics Data: Retained for 26 months maximum
• Marketing Data: Retained for 12 months maximum

9. Children's Privacy

Our website is not directed at children under 13 years of age. We do not knowingly collect personal information from children under 13 through cookies. If you are a parent or guardian and believe your child has provided information through cookies, please contact us.

10. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by:

• Updating the "last updated" date at the top of this policy
• Displaying a prominent notice on our website
• Sending email notifications for significant changes

11. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us: